McLaren650s car wraps
The wrap design was based on the creative idea from VCCP, Black Swan Moments.
The black swan theory or theory of black swan events is a metaphor that describes an event that comes as a surprise, has a major effect. The term is based on an ancient saying that presumed black swans did not exist.
The repeating pattern 'feather' was drawn from the side of the car.
The next wrap design was for the 650s track variant. As the technology was inspired by the F1 GTR Longtail Dave created detailed profile drawings of the historic car and multiplied the lines to create a disruptive pattern. The subtle clues in the car wrap, playfully suggest what's underneath.
A short while after the camo wraps were on social media. We got some great feedback on our designs.