Domino's

LOGO LOCKUP DESIGN - CREATIVE DESIGN

Dominos needed a new look for their advertising and a new idea. They came to VCCP and got the idea they needed. 'The official food of Everything'.

Dave Robinson, head of design at the time created typography and a logo lock-up that fitted with the 'Official' idea. The typography was based on punchy and bold meme typography.

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Logo lock-up design

Dave designed the lock-up to emphasise 'EVERYTHING' from the endline. To suggest 'Official' he used a banner, adapted from the brands existing assets. He wanted a balance of the red and blue brand colours and used the banner to hold the endline to keep all the elements structurally sound.

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OOH posters

The idea had so much flexibility across so many formats. So the look had to be simple and flexible.

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TV and Social

The look of the campaign was recognisable from the typography, the lock-up and the cinematography. Pizza box props helped add brand colour to the shots and videos.

The layouts had to be created quickly to react to events.

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